Advertising/Cookie Tracking

Advertising data collection is prolific on the internet. The standard way of tracking you is through cookies. Cookies are shared piece of data that can be set so that only that website can see that cookie, or only certain other websites can see that cookie. An ad can create a cookie for you on one website that can be read by other ads on many other websites. Thus correlating your web usage on multiple websites together.

You can manually clear your cookies from time to time, but you can also install "uBlock Origin". This is an extension that can be installed in either Chrome or Firefox that will prevent some ads from loading at all. It doesn't catch every ad and tracking code in a webpage, but it reduces the sheer number of them and speeds up your web browser by not having to load so much code.

You can also set your Firefox or Chrome browser to send a "Do Not Track" signal to website. This does next to nothing, but it could help. Both Chrome and Firefox have search features in the setting page where you can find this setting.

An alternative browser like Brave offers a solution to these issues. Brave Browser focuses on privacy and security, blocking trackers and intrusive ads by default. By doing so, Brave minimizes the data collection and tracking that usually occurs while you're browsing.

LibreWolf is my preferred option, but Brave is easier to get started in and is therefore my recommendation.